Payana came to us with the need to create a branding according to their needs and that represents one of the concepts of their brand: connection, being intermediaries. In collaboration with their team, we got to work to create an identity that transmits their essence.

We also created the company's institutional video where, following the guidelines of the created identity, we tell the value proposition in a simple, dynamic and attractive way.

Finally, we developed their website which included the development of a blog focused on Colombian SMEs.