If you are an SME or you have a business and you think that marketing your business is too much work for you, don’t despair because nothing is impossible.
We know that the wide variety of marketing strategies out there can sometimes be overwhelming and it’s hard to know where to start. Should you optimize your social media? Should you do an email marketing campaign? Or should you invest in advertising?
Small businesses face unique challenges when trying to promote their products and services. However, with the right marketing strategies, they can compete with larger companies and increase their visibility and sales.
You may be thinking that you don’t really need marketing to do well for your business, that you can get good results by following the traditional form of marketing, word of mouth, and a business with a good location. The truth is that you would be missing out on many opportunities, and you could do better. Also think that by being well positioned on the web you don’t need a physical business unless you want to. If you have ever thought about this we leave you the link to our article Why should you invest your time in creating a marketing strategy?
So, we understand that for your business to grow and you can see the results of your work you must spend time to promote it on the web. Time to think about what is the identity of your brand and what are the goals you want to achieve. Once you are clear about what you want to tell, you must ask yourself where you are and where you want to be. To do this you must define an action plan, with deadlines and goals and once you have done all that you can think about the methods through which you can reach those goals, and there is your marketing strategy.
A marketing strategy defines the actions to be taken to achieve your objectives.
The important thing about these strategies is that they give you an organizational advantage over your competitors. You have a clear idea of where you are going, how you are going to achieve it and the resources you will use to do it. The only thing left for you to do is to carry it out and then analyze the results to see what you need to adjust and where you can improve.
Now that we are clear about what a marketing strategy is and why it is necessary, we will tell you:
5 marketing strategies for small businesses
These are some basic points that you can start with, as time goes by and with practice, it will become easier and easier and you will be able to innovate little by little, you will come up with new ideas and you will be surprised by everything you have learned and what you are capable of doing now.
1. Social Media
Nowadays it is rare that someone does not have at least one social network and spends time scrolling through it. Introducing the brand in the digital ecosystem where users live is a great strategy to viralize your message and increase your reach. It also helps us in search engine optimization (more on this later) and boosts our visibility.
Social networks are a powerful tool to connect with your customers.
Through them it is possible to enable a different dialogue with our audience. It is not necessary or advisable to sell our product or service directly, but to create a community and in this way we will obtain a base of loyal users who identify with or like our message.
To do so, it is necessary to create relevant profiles for your business and publish valuable, attractive and interesting content on a regular basis.
It is important to take into account the data offered by the networks because they allow us to better understand our audience, see what content works best for us or perhaps improve customer service.
2. Content Marketing
This is what we are talking about when we say “creating relevant profiles for your business” consists of creating and sharing valuable and relevant content to attract and retain an audience.
It is characterized by generating value for users and audiences through the production, publication and distribution of content.
“Content is the King”
Bill Gates – 1996
For example, let’s say you sell t-shirts, if you upload a story with a t-shirt model and the purchase link it wouldn’t be bad, but imagine that the print of the last batch of t-shirts you made are scenes from the series “Friends” now you can upload more than a story, you can generate polls about who is your favorite character or scene, make reels with the best clips of some chapters, share carousels with memes, generate reaction videos, analyze chapters, and we could continue listing possible content because the possibilities are endless from blogs, podcasts, videos, whatever.
You can also focus on the main needs or concerns of your audience to provide them with help or advice. In this strategy, knowing your audience is the key to get interaction and reach that target audience that you know will be interested in your product or service.
Don’t worry if at first you don’t get the results you expected, it’s a trial and error process.
3. Email Marketing
This is one of the oldest digital marketing tools but it is still paying off.
Email marketing allows you to send personalized emails to your customers and prospects. You can use it to promote products or services, offer discounts and keep your customers informed about your business news.
Besides having a high ROI (Return on Investment), this tool allows you to generate a loyal community. That is why it is considered one of the most profitable channels within online marketing, but for it to work it is necessary to have a good content strategy.
If you are interested in this topic we invite you to read our article on xxx
4. SEO Strategist
The time has come to talk about search engines. We would say one of the fundamental strategies, because imagine you want to buy a product or service, where do you look for it? Surely most people would answer: “On Google”.
The SEO strategy is based on making it possible for your website to show up in search engines (such as Google) organically. When your website is not properly optimized it does not show up in the results so if someone thinks to search for either your brand or your product or service they will not find it and you will be missing an opportunity. See how important it is?
It is essential to increase the visibility of your business online. Some SEO techniques you can use are: keyword research and content optimization. You can learn more about this essential tool for your business in our article guía para optimizar tu estrategia SEO.
5. Collaboration with other companies
Collaborating with other companies can help you reach a wider audience. You can collaborate on events, exchange links or content, or even create a strategic alliance.
It is also true that nowadays the public tends to prefer brands committed to the community with social responsibility. So the alliance for a common good with a company or organization could be a great opportunity not only to spread your work but also to enrich the image of your brand and build user loyalty.
In summary, by following these strategies you can significantly improve the visibility and sales of your business. However, it is important to remember that marketing is an ongoing process and you must be willing to keep researching and adjusting your strategy as changes in the marketplace arise.